Sustainable growth doesn’t start with a campaign. It starts with a system.

Strategy, infrastructure, technology, automation and execution.

PAID MEDIA. AUDIENCE GROWTH. REAL FANS.

Let's grow together

TOPSPIN ARTIST GROWTH SYSTEM™

We help artists, managers, labels, distributors and live entertainment companies turn advertising investment into measurable audience growth, fan relationships and revenue.

Paid media built exclusively for the music business.

CLARITY

Understand where you’re going. Know the numbers that actually matter and add up to your objetives.

ALIGNMENT

Keep the entire team working toward the same priorities and measure progress with tangible digital KPI’s.

GROWTH

Turn every campaign into cumulative value. Create an effective and solid bridge between organic and paid content.

PAID GROWTH FOR THE MUSIC BUSINESS.

Attention is easy to buy. Growth is harder to build.

We design and operate advertising strategies that help artists, releases, catalogs, tours and music companies reach the right audiences, convert attention into measurable action and build long-term growth.

But we don't believe advertising should end with an impression, view or click.

Our approach combines paid media, music industry expertise, creative direction, audience intelligence, fan conversion and first-party data to understand not only how many people we reach—but who responds, what they do next and how we can grow that relationship over time.

We don't just buy media. We build audiences. We find your fans.

WHAT WE GROW.

One growth engine. Different business objectives.

Every campaign begins with a clear objective. Whether you're launching a record, developing an artist, activating a catalog, selling tickets or building an audience you can reach again, we use paid media to turn investment into measurable growth.

  • Paid campaigns designed to accelerate music discovery, consumption and artist growth.

    • Release Campaigns

    • Catalog Growth

    • Spotify Growth

    • YouTube Growth

    • Video & Content Amplification

    • Audience Development

    • Follower Growth

    • Market Development

    • Retargeting

    • DSP Campaign Strategy

  • Turn paid attention into identifiable audiences and long-term fan relationships.

    • Direct-to-Fan Acquisition

    • First-Party Data

    • Fan Capture

    • CRM Strategy

    • Email & SMS Growth

    • ManyChat Automations

    • Conversion Funnels

    • Landing Pages

    • Retargeting Audiences

    • Fan Monetization

  • Paid media strategies designed to sell tickets, strengthen markets and grow touring demand.

    • Tour Advertising

    • Ticket Conversion Campaigns

    • Geo-Targeted Media

    • Market Development

    • Presale Campaigns

    • Audience Retargeting

    • Fan Data Capture

    • Lookalike Audiences

    • Market Testing

    • Post-Show Fan Growth

Work With Us

TAGS™

Topspin Artist Growth System™

A structured way to connect vision and execution.

TAGS™ is Topspin’s proprietary methodology for organizing growth around one unified strategy.

Our exclusive framework connects business objectives with paid media execution, defining what we're trying to grow, who we need to reach, where the opportunity exists and how success will be measured.

Click2Fans™

Our fan-growth methodology takes advertising beyond impressions and clicks—helping transform audience attention into identifiable, reachable and increasingly valuable fan relationships.

DATA + AI

Discovery Session
Discovery Session

TAGS™ keeps long-term decisions connected to the work happening every day.

01
Vision

Where do you want to be — and what does success look like — over the next 24 months?

02
Objectives

Quarterly objectives that move the business toward its mission and long-term vision.

03
Strategies

What do we need to do to achieve those objectives?

04
Tactics

What needs to happen each week? Which strategy does each task support, and who owns it?

LET'S BUILD TOGETHER
LET'S BUILD TOGETHER

Building the Future of Music Together.

  • REVELATOR

    DISTRIBUTION OS

  • JESSI URIBE

    BOHEMIOS MUSIC LLC

  • AFINARTE

    RECORD LABEL

  • OMAR CHAPARRO

    ALZADA RECORDS I ELO PRODUCCIONES

  • OPENSTAGE

    DIRECT TO FANS

  • TITO NIEVES

    TITO NIEVES CREATION INC.

  • WARNER MUSIC LATINA

    RECORD LABEL

  • PEPE AGUILAR

    MACHÍN RECORDS

  • KRON ENTERTAINMENT

    MANAGEMENT

  • Partnerships, collaborations and clients.

    We're honored to work alongside artists, entrepreneurs and organizations that are redefining how music is created, distributed and experienced around the world.

CONTACTO

I believe the next generation of artists won't wait for the industry to create opportunities. They'll create their own—sharing their talent with the world, shaping culture, building communities and creating lasting businesses on their own terms.

José “Gonzo” Otero - Presidente y Fundador

MEET THE FOUNDER