Sustainable growth doesn’t start with a campaign. It starts with a system.

Strategy, infrastructure, technology, automation and execution.

Together is better.

Let's grow together

TOPSPIN ARTIST GROWTH SYSTEM™

Topspin helps artists, labels and music companies connect strategy, audience, catalog, data and execution under one unified direction.

Every release should move the business forward — not force you to start over from zero.

CLARITY

Understand where you’re going.

ALIGNMENT

Keep the entire team working toward the same priorities.

GROWTH

Turn every action into cumulative value.

The Problem.

Many projects don’t have a talent problem. They have a systems problem.

03

There’s activity, but very little accumulation

Streams, followers and campaigns are generated, but they don’t always translate into a more valuable catalog, an owned audience or better intelligence for the next decision.

02

Teams operate in silos

Marketing, management, content, distribution, data and audience development often make decisions independently instead of working toward the same direction.

01

Every release starts from scratch

Most of the effort is concentrated into a few weeks, and much of the momentum disappears once the campaign ends.

What TAGS™ is

Topspin Artist Growth System™

A structured way to connect vision and execution.

TAGS™ is Topspin’s proprietary methodology for organizing growth around one unified strategy.

Instead of treating marketing, catalog, audience, data and operations as separate activities, TAGS™ helps define how each area contributes to the same direction.

One system. Multiple capabilities. One direction.

Discovery Session
Discovery Session

TAGS™ keeps long-term decisions connected to the work happening every day.

01
Vision

Where do you want to be — and what does success look like — over the next 24 months?

02
Objectives

Quarterly objectives that move the business toward its mission and long-term vision.

03
Strategies

What do we need to do to achieve those objectives?

04
Tactics

What needs to happen each week? Which strategy does each task support, and who owns it?

LET'S BUILD TOGETHER
LET'S BUILD TOGETHER

Building the Future of Music Together.

  • REVELATOR

    DISTRIBUTION OS

  • JESSI URIBE

    BOHEMIOS MUSIC LLC

  • AFINARTE

    RECORD LABEL

  • OMAR CHAPARRO

    ALZADA RECORDS I ELO PRODUCCIONES

  • OPENSTAGE

    DIRECT TO FANS

  • TITO NIEVES

    TITO NIEVES CREATION INC.

  • WARNER MUSIC LATINA

    RECORD LABEL

  • PEPE AGUILAR

    MACHÍN RECORDS

  • KRON ENTERTAINMENT

    MANAGEMENT

  • Partnerships, collaborations and clients.

    We're honored to work alongside artists, entrepreneurs and organizations that are redefining how music is created, distributed and experienced around the world.

CONTACTO

I believe the next generation of artists won't wait for the industry to create opportunities. They'll create their own—sharing their talent with the world, shaping culture, building communities and creating lasting businesses on their own terms.

José “Gonzo” Otero - Presidente y Fundador

MEET THE FOUNDER